If you ask decorators ‘which paint do you always keep in your van?’ you’ll often hear Macpherson, thanks to its quality and value for money.
The trade favourite is celebrating its 135 year anniversary in 2019, but what’s made it a staple for decorators since 1884?
Part of the family
In 1884, Donald Macpherson founded a paint, varnish and Chinese lacquer manufacturing business in Manchester and its rapid expansion resulted in a premises relocation to a former textile mill in Bury, Lancashire in the 1940s.
From then, Macpherson’s reputation for quality continued to grow, by the 1980’s the brand was recognised as the fourth largest coatings company in the UK and remains one of the best known names in the decorating industry.
Macpherson Trade Paints has been a part of the Crown Paints family since 1991. And just like Macpherson’s impressive heritage, Crown Paints is able to trace its history back to 1777 and is now part of Danish coatings supplier for the decorative, protective and marine markets, the Hempel Group.
Macpherson has been able to stick to its northern roots as part of the Crown Paints family, which is headquartered in Darwen, Lancashire.
Under Crown Paints, Macpherson’s products have continued to gain popularity, with Macpherson Eclipse Emulsion proving to be a top choice for decorators and tradespeople looking for a reliable interior paint.
The collection’s bestselling product offers excellent opacity and a smooth matt finish, and is water-based. Not only is this a better option for the environment, but it means the product doesn’t have the lingering odour associated with solvent-based equivalent paints.
As well as being a popular choice for decorators, Macpherson Eclipse is the ideal solution for builders: its high moisture permeability means it can be applied to new plaster and render before the drying process is complete, and can easily be applied with a roller, brush or spray as required.
Depending on surface texture and porosity, Eclipse’s spreading rate is up to 16 square metres per litre, and the product is touch dry after two hours and can be recoated after four hours under normal conditions. This means that, under permitting conditions, it’s possible to get two coats on the walls in one day.
Because time is money, Macpherson Eclipse has been developed with these properties to save both – without compromising on quality.
The brand’s long and proud history has seen it become one of the trade’s most trusted, and Crown Paints is committed to the continued development of Macpherson Trade Paints, whether through established and popular products such as Eclipse and Vinyl Silk, or adding new products to the range.
The latest addition to the Macpherson brand is the hardwearing emulsion Macpherson Durable Acrylic Matt, which has been specially formulated to ensure any visible marks, such as scuffs and stains, can easily be washed off without damage to the finish.
Keeping walls looking clean for longer, Durable Acrylic Matt has built-in stain and moisture resistance. As well as being sold in trade favourites Brilliant White and Magnolia, it is available to be tinted to a choice of more than 7,000 colours.
Durable Acrylic Matt is quickly becoming another firm favourite of professional decorators and tradespeople, along with Macpherson’s established product range.
For more information on Macphersons Trade Paints and to find out more about the 135-year celebrations, follow Crown Decorating Centres on Twitter or like them on Facebook. There is also the Macphersons website which has all the information you need!